Getting your brand
ready to post

Create your account

Sign up with your email, then click the link we send you. Your account stays locked until you do — that's what stops someone registering with an address that isn't theirs.

The form also asks whether you're signing up as a Business or an Individual — this shapes everything after this.

• Business — for a company, clinic, studio, anything with a name and identity separate from you personally. Posts default to speaking as the business ("we believe…").
• Individual — for a solo consultant, coach, freelancer, or anyone whose work is them. Posts default to speaking as you, first person ("I've learned…"), and step 4's questions below are worded to ask about you rather than "your business".

Both are just a starting default — nothing here is locked in. You can switch how any single post sounds at generation time regardless of which you picked, and change this brand's default mode later from its Settings page.

What happens next depends on which you picked: pick Individual and the form also asks for your industry — write it the way you'd say it out loud, Dental clinic, Law firm, Interior design, and we match it against our design library so a recognisable trade gets you templates built for your profession — and your first brand is created automatically with it; see step 2. Business signups skip that question here and add their first brand themselves in step 2 instead, since your business name is very likely different from your own name, and guessing it for you would just mean an immediate rename.

If you registered yourself rather than being set up by us, you'll also have a few free posts waiting to try things out with.

Check your business

If you signed up as an Individual, this is already done — signing up created your first brand automatically, using your name and the industry you chose in step 1. Open it to rename it if you'd like something other than your own name, or fix the industry if you picked the wrong one.

If you signed up as a Business, you'll land here to add your first one now — pick your industry and type the actual business name (not necessarily the same as the name you signed up with).

Either way, whether this brand is set to Business or Personal mode came from your step 1 choice — check it under Settings if you're not sure, and change it there if it's wrong. This is what step 4's question wording and your default posting voice follow, for this brand specifically.

If you run more than one business, or the agency set up the wrong number of brands for you, add each additional one from here too — they keep separate settings, schedules and accounts, and each can be its own mix of Business or Personal mode regardless of what the first one is set to.

Fill in your brand settings

Open the Settings tab and work down the page:

• Tone of voice — three to six words describing how you want to sound. This reaches every post we write, so it earns its place.
• Style reference images — if you have photos in the look you want (product shots, interiors, whatever's close to your brand), start here rather than typing colours by hand. Upload a few and press Re-suggest theme colours from these images. We read their palette and mood and fill in your colours and background automatically, sorted into a light theme and a dark theme so your feed still alternates rather than repeating one look. Do this first and the two fields below are already done for you.
• Brand colour — only needed if you skipped style reference images above, or want to override what they set. Add more than one and we rotate through them in pairs across posts, which is what stops your feed looking like the same image every week.
• Logo — upload it, then set the logo background colour and run the contrast check on that field. It'll tell you if your logo is about to disappear into its own background.
• Image mood — leave empty unless you feel strongly; that lets each post's lighting vary naturally rather than repeating. If you used style reference images above and they gave you both a light and a dark theme, each post's lighting is matched to whichever theme it lands on automatically, so this setting won't apply. It only takes over once you have no image themes set.
• Background style — leave empty if you used style reference images above; they've already set this together with your colours. Typing solid #FFFFFF background here by hand forces every single image flat and white.
• Website address — worth entering even if your site is thin. Step 4 reads it.
• Notifications — the email and WhatsApp number that should hear when a post is ready for you.

Set your content pillars

Pillars are the handful of themes your posts rotate through, so you're not saying the same thing every week. Open the Pillars tab and either press Suggest pillars with AI — which reads the profile you just built — or write your own.

Read whatever comes back before you keep it. Every future post is built from these, so a pillar that isn't quite right shapes months of content rather than one weak post.

Connect your social accounts

Open Social Connections. Each one signs you into your own Instagram, Facebook or LinkedIn account, so you need to do this yourself — we never ask for and never hold your passwords.

• Facebook and Instagram — you need to be an admin of the Facebook Page, and the Page needs to be visible to you in Business Manager.
• LinkedIn — admin rights on your company page.
• WordPress or Wix — only if you'd like blog posts published to your own website.

Sort out your wallet or plan

Posts are charged either against a wallet balance or a plan with monthly quota. If you signed up yourself, you'll have a few free posts to try things with first.

This is the step that's easiest to forget, because nothing stops you until it's too late. With no balance and no free posts left, a post is still written and its image still generated — it only fails at the very end, when it's charged. That looks like something broke, when really it's just an empty wallet.

Set your posting schedule

Open the Calendar tab and add a slot. Each one sets how often, what time of day, what kind of post, which pillars it rotates through, and which of your accounts it publishes to.

Start smaller than you think you want. Three posts a week that you're happy with is far easier to increase than five you're quietly embarrassed by.

Create one post and approve it

Open Generate and press Quick generate. This is the test of everything you've just set up — your profile, your pillars, your colours and logo, your balance and your connected accounts, all in one go.

Then read it the way one of your customers would. If it feels generic, the profile is probably thin — go back to step 4 and add the detail rather than settling for it. That's much cheaper to fix now than after fifty posts.

Lead follow-ups — optional

Only if you're using the lead follow-up feature. Under Manage My Leads:

• Connect the email account the follow-ups should come from — Gmail, or your own mail server. Like step 6, you sign in yourself.
• Set your email signature. Keep it to your name and business: if your signature ends with "Best," and your templates do too, every email you send says it twice.
• Choose or edit the follow-up messages and the order they go out in.

Invite your team — optional

Only if more than one person needs to help manage this. Open Team in the top bar — you'll only see it as the account owner — and invite someone by name and email.

• Access is granted per brand, not account-wide: choose View or Edit separately for each brand, or leave it as No access.
• View can see content, the calendar, analytics and leads for a brand, but not its billing or wallet balance.
• Edit can also generate, approve and publish content — but brand settings and connecting or disconnecting social accounts stay with you, whatever access you grant.

They get their own login by email, separate from yours. Change or remove anyone's access at any time from the same page.